“As a cleaning chemist and also a recent dad, it really hit home that there are some hazardous cleaners in my own home that could cause some serious harm to my kids. These common cleaning products contain hazardous ingredients that understate the possible safety hazards. Having replaced similarly hazardous cleaning products in industry over the last thirteen years, I decided I had the ability and the drive to do something about it and launched the NEU Line,” says Matthew Pliszka, cleaning chemist with more than 18 years of experience formulating cleaning products in all sorts of applications.

Trends in the industry indicate more and more consumers are demanding cleaning products that are safe for their families and the environment, yet their choice of products is typically limited. According to Pliszka, the NEU Homecare line of household products bring better cleaning efficacy than those other, more hazardous products without the same safety hazards. “Cleaning does not have to be a hazardous undertaking,” said Pliszka.

Unlike competitive products, the NEU Homecare products incorporate the highest quality organic ingredients resulting in non-corrosive products with significantly reduced hazards. “There are many self proclaimed cleaning gurus out there touting “mix it yourself” cleaners, but these too can be unsafe. Unless you really know what you are doing, mixing cleaner ingredients together is a bad idea,” said Pliszka.

These NEU Homecare cleaners typically have a neutral pH, so they are safe to use on even the most delicate surfaces, including fine china and crystal, which are typically considered unsafe for dishwashers. The majority of conventional cleaning products on the market include harsh chemicals, which can produce acute health effects, are hazardous to the environment and can damage the surface being cleaned.

In addition to being safer to use, the NEU Homecare products are eco-friendly in the truest sense. The ingredients used are considered to be biodegradable. Unlike other products, these products are low foaming so less water is used to remove soap residues in applications where rinsing is required. These water wise™ NEU cleaners use far less water than other brands, which makes them truly eco-friendly.

The NEU Homecare products utilize signature scents including rosemary grapefruit, lemon mint, coconut lime verbena, and rain that sooth and freshen the entire home. Some products are available fragrance free with no added fragrance or dyes.

According to Pliszka, future plans include expanding the NEU Homecare product line to include a laundry soap, hand soap, tub and tile cleaner and drain opener that will be available in the same signature scents.

The ESS cleaning team is available to directly answer consumers’ questions about cleaning issues concerning the home. Consumers can contact Ask the Formulation Chemist at www.neuhomecare.com.

Co-founded in 1993 by Pliszka, ESS has a 13-year track record of manufacturing environmentally friendly, neutral products for industrial cleaning applications. In 2004, ESS won the Wisconsin Governor’s Award for Excellence in Environmental Performance for eliminating over 85 million pounds of hazardous products from the environment. The ESS mission is to provide safe and environmentally friendly cleaning products to replace more hazardous alternatives in the consumer, industrial, and janitorial/sanitation cleaning markets. The goal is that all of these products offer an environmentally friendly and safer alternative to the more hazardous competitive products.

To purchase products and to obtain additional information please call toll free (877) NEUTRAL or (262) 238-5576 or visit www.neuhomecare.com